If you're tired of bids that blend in, this checklist is for you.

The Strategic Bid Health Checklist walks your team through the steps to create a winning proposal.

It covers everything from decoding the scoring lens and setting win themes with proof, to shaping your solution, treating risk, and mapping your executive summary to what actually gets scored.

Use it at four critical gates: (1) kickoff, (2) strategy/storyboard, (3) before Red Team, and (4) 48 hours before submission.

It's designed to keep your team focused on what matters, so you avoid last-minute rewrites and generic copy-paste content.

What's inside:

• Input → Action → Output format for every step

• Clear checkboxes to track your progress

• Practical guidance on when to run each check

• A final polish to ensure your bid is submission-ready.

This is the same framework I use when coaching teams to turn their proposals into clear, client-focused conversations.