Welcome to Bid Survival School!

Bids don’t have to be painful or boring (at least not always ..).

Bid Survival School cuts the jargon, kills the waffle, and shows you how to write pitches, bids and proposals clients actually want to read.

This isn’t another set of dusty online modules you’ll forget to log into. Every session is live and practical, designed from years in the trenches of high-stakes bids. That means your team can ask questions, apply the tools straight away, and leave with skills they’ll actually use under pressure.

You’ll start at Base Camp with a practical Masterclass, then climb higher with Power Packs that tackle real pain points. For firms ready to embed a winning culture, the Summit stage offers dedicated support and hands-on coaching.

Wherever you are on the trail, you’ll find the right step to build sharper, stronger, more confident bids and tenders.

Prefer to just talk it through?

Skip the detail and go straight to a 15-minute chat and we’ll guide you from there.

The Masterclass

The foundation of Bid Survival School. In 60 minutes, your team will:

  • Learn what procurement really wants (beyond pricing)

  • Cut legalese and sharpen messages clients actually care about

  • Structure bids so evaluators find the good stuff fast

  • Use AI smartly and ethically to boost productivity.

It’s live, practical, and tailored for bid pros, BD teams and lawyers expected to write bid, tender and pitch content.

    • What procurement really wants - how evaluators score, common frustration triggers, and demonstrating value that resonates.

    • The science of readability - why clarity boosts scores, the role of cognitive load, and real-world examples.

    • Structuring for skimmers - layouts, executive summaries, and strategies for complex scopes.

    • Client-focused writing - putting “you” ahead of “we” and embedding client drivers.

    • Sharpening the message - cutting clutter, editing for impact, and turning detail into proof points.

    • Smart, ethical use of AI - where it helps, where it doesn’t, and how to stay compliant.

    Participants walk away with a clearer understanding of how evaluators read bids, practical editing techniques, and the confidence to write with impact.

The Power Packs

Level up by adding a Power Pack of practical checklists, templates and tools. Each tackles a different pain point, and comes with a “Your 45, you drive” Zoom call - a 45-minute coaching session where you set the agenda and we tackle your live challenges.

  • Stop chasing every shiny RFP

    • Bid/no-bid checklist

    • Templates for polite, professional “thanks, but no thanks”

    • Guidance on stepping back without burning bridges

    • 45-min implementation call.

  • Cut the waffle before it hits the page.

    • “Say what?” lawyer-speak translator

    • Prompts to sharpen client-focused value props

    • Templates to build clear, client-first content

    • 45-min implementation call.

  • Your sanity-savers when the deadline’s yesterday.

    • Quick fixes for bios and matter descriptions

    • Bid panic triage tool

    • Pushback scripts for “just one more change”

    • 45-min implementation call.

You can book a Pack on its own, or take it as the next step after the Masterclass.

Your trail to a better win rate

Every firm starts at a different point. Choose the trail that fits where you are now, then climb when you’re ready.

Stage 1: Base Camp - master the essentials

The Bid Survival School Masterclass, reframed as your starting point.

What you get

  • Proven bid-structuring framework

  • Tools to sharpen your writing instantly

  • Core template

  • 30-day access to the session recording

  • Limited to 10 per session (small group, focused learning)

  • Delivered via Zoom, or in-person for an additional fee.

Perfect for lawyers, BD teams, and marketers who get pulled into pitching.

Price: A$1,950 per session (inc. GST)

Sharpen your skills in 60 minutes.

Stage 2: The Ascent - apply and refine

Choose your Power Pack - each includes tailored resources and a private “Your 45, you drive” Zoom call (a 45-minute coaching session where you set the agenda and we tackle your live challenges).

Options

  • Navigation Pack - set your strategy (A$650)

  • Field Pack - proactive planning (A$850)

  • Survival Pack - reactive help (A$850).

All Packs include:

  • Practical checklists and templates

  • A private “Your 45, you drive” Zoom call.

Flexibility

Purchase packs separately, or bundle with Base Camp at a discount.

Bundle option
Get all three Packs for A$2,200 (save A$150).

Apply tools to real bids.

Stage 3: The Summit - embed and transform

Ready to make excellence the default? Choose from two premium paths.

Ground Control - your embedded strategist (for Teams)

  • Includes Base Camp + all three Power Packs

  • 3 × “Your 45, you drive” Zoom calls (flexibly used within 90 days)

  • 150 minutes/month tailored coaching & strategy (can be split into shorter sessions)

  • 30-day rolling email support

  • Priority bid reviews (up to 2 per month, 24-hr turnaround on business days)

  • Standard delivery via Zoom (in-person sessions available, subject to an additional fee).

Price: A$4,950/month (introductory until March 2026, min. 3-month commitment)

Embed consistency, win with support.

Mission Partner - dedicated coaching

  • Live bid clinics

  • Tailored strategic support on high-stakes pursuits

  • Focus on influence, leadership, and rainmaking skills

  • Delivered via Zoom (in-person sessions available, subject to an additional fee).

Price: POA (priced on request)

Elevate your pitch, land the work.

Choose your trail

Not sure where to start? Here’s how the stages stack up at a glance.

Base Camp - Masterclass

Best for teams who need a sharp skills boost fast.

  • 60-minute live session

  • Limited to 10 people per group

  • Includes tools, templates, 30-day recording

  • Zoom delivery (in-person available, additional fee)

  • Price: A$1,750.

Power Packs -
Navigation, Field + Survival

Best for teams ready to apply new skills to live bids.

  • Each Pack includes tailored resources + Your 45, you drive Zoom call

  • Standalone or bundle at a discount

  • Price: A$650 (Navigation), A$850 (Field/Survival), A$2,200 (all three).

Ground Control -
Your embedded strategist (for teams)

Best for firms ready to embed excellence and consistency.

  • Everything in Base Camp + all three Power Packs

  • Three “Your 45, you drive” Zoom calls (flexibly used within 90 days)

  • 150 minutes/month tailored coaching & strategy

  • Rolling email support + priority bid reviews

  • Standard delivery via Zoom (in-person sessions available, subject to additional fee)

  • Introductory offer: A$4,950/month (minimum 3 months).

Mission Partner -
Intensive coaching (for individuals)

Best for Bid, BD managers and lawyers who want to influence, lead, and win.

  • One-to-one, high-impact coaching

  • Pitch prep + live bid clinics

  • Tailored support on high-stakes pursuits

  • Delivered via Zoom (in-person sessions available, subject to additional fee)

  • Price: POA (priced on request).

Still not sure where to start?

Can’t see the option that fits your team right now? Book a free 15-minute chat and we’ll map the best next move together.